Module 01 of a complete 7-module program — yours free, no card required.
Complete Module 01 · Trainer-Ready · 100% Free

Stop Underwriting on Instinct. Start Running the Steps.
The Complete First Module of Modern Underwriting Excellence

The same delivery kit a certified facilitator uses: a 42-slide deck in five corporate color editions, a word-for-word script, the participant workbook, a 50-statement assessment, the Zurich case study, a live-risk activity, exercises, energizers and a recall game. Not a sample — a full module.

  • ✓ Slides in 5 color editions — editable PPTX + print PDF
  • ✓ Word-for-word facilitator script + delivery run sheet
  • ✓ Participant workbook, assessment and Zurich case study
  • ✓ Activity, 5 exercises, 5 energizers and a recall game
  • ✓ Full program catalogue + sponsor brochure included
ZB

Zohaib Butt — Coach of Coaches. Corporate training programs shipped in five color editions, with every script, workbook and assessment included. Instant ZIP download, no card required.

FREE STARTER PACK / MODULE 01
Modern Underwriting Excellence · Module 01
The Underwriting Decision Operating System
"Steps beat instincts"

Workshop slides — 42 slides × 5 colorsPPTX + PDF in every color

5× PPTX+PDF

Word-for-word facilitator scriptOpening story, stage directions, timings

DOCX

Facilitator guide — the run sheetMinute-by-minute delivery control

DOCX

Participant workbook + assessment50 statements × 5 competencies

DOCX

Zurich case study + Decision Lab activityAnalysis, questions, live-risk lab

DOCX
ALSO IN THE PACK5 exercises · 5 energizers · 1 recall game
✓

Complete moduleNothing drip-fed, nothing hidden

266-slide programavailable at launch price

0Slides in 5 colors
0Resources in the pack
0Minute session engine
0Assessment statements
0Modules in full program
MODULE 01  The Underwriting Decision Operating System P.R.I.C.E Model · Price · Read · Interrogate · Calibrate · Evidence CASE STUDY  Zurich: Rebuilding Underwriting Discipline Across 200 Lines The Decision Lab · live-risk practice P.R.I.C.E Speed Challenge · recall game 5 energizers · one every 15 minutes 50-statement assessment · 5 competencies
What's Inside the Pack

Thirteen Resources. One Complete Hour of Training.

Everything is unlocked and editable. Deliver it exactly as designed, or adapt it to your brand — the pack is yours.

📊

Workshop Slides × 5 Colors

The complete 42-slide Module 01 deck in Navy Blue, Emerald Green, Burgundy, Teal and Royal Purple. Editable PPTX plus print-ready PDF.

PPTX + PDF
🎙️

Word-for-Word Script

The facilitator script: opening story, stage directions, timing tables, debrief script and the closing commitments page.

DOCX
🗂️

Facilitator Guide

The run sheet: minute-by-minute pacing, room setup checklist, five facilitation principles and the pitfalls to avoid.

DOCX
📝

Participant Workbook

Slide-anchored working notes, artifacts and reflection pages. Print one per participant before the session.

DOCX
✅

50-Statement Assessment

Five competencies scored statement by statement — a mirror that sets each participant's development agenda.

+30-min window
🏢

Zurich Case Study

How Zurich rebuilt itself from instinct-first underwriting to a designed operating loop — story, analysis, discussion questions and framework application.

Trainer-ready
🧪

The Decision Lab

A 25-minute structured activity run on participants' live risks. Everyone leaves with a working first draft of their deal loop.

Core activity
🏋️

5 Exercises

The Loss Cost Note, The Full-Read List, The Gap Question, The Terms Package, The Dated Rationale — real-deal work with response space.

Follow-up pack
⚡

5 Energizers

One lands every 15 minutes — One-Word Risk, Anchor Confession, Gap Shout and more. Attention is designed, not hoped for.

Every 15 min
🎯

P.R.I.C.E Speed Challenge

The recall game that drills the framework until the loop lives in reflexes, not in notes. Two teams, visible scoreboard.

Recall game
🗺️

Full Program Catalogue

The complete 266-slide program map: all 7 modules, the document pack index and the deck slide map.

See it all
📄

Sponsor Brochure

A one-click brochure you can forward to L&D and decision makers: outcomes, audience and the 7-module journey.

Share it
The Signature Framework

The P.R.I.C.E Model — Five Moves That Turn Habit into Design

Module 01 installs the loop that turns every week into evidence instead of instinct-first underwriting.

P

Price the Exposure

start from the loss cost in front of you. The week runs on evidence instead of habit.

R

Read the Whole File

submission, loss runs, supplemental, photo, Google. The standard is visible to the whole team.

I

Interrogate the Gap

name what the data does not say. Then go get it before you bind.

C

Calibrate the Terms

price, limits, deductibles and conditions move together. The rhythm survives busy weeks.

E

Evidence the Decision

write the why while you decide. Results repeat without heroics.

Case Study Inside the Module

Zurich — Rebuilding Underwriting Discipline Across 200 Lines. When Zurich set out to professionalize its underwriting across dozens of countries and hundreds of product lines, the challenge looked nothing like a… Instead, Zurich ran underwriting as decision discipline: a shared underwriting manual written in plain standards, risk appetite stated per line, and…

Why It Works

Systems survive; charm expires. Module 01 does not deliver a motivational talk. It installs a loop your team runs every week: Price the Exposure, Read the Whole File, Interrogate the Gap, Calibrate the Terms and Evidence the Decision — with artifacts that make the practice visible and forecastable in your operations reviews.

How It Works

From Download to Debrief in Three Steps

No drip-feed between you and the files. The ZIP unlocks everything the moment it lands.

1

Request the pack

Click the button, confirm your email in the SendPulse popup, and the download link lands in your inbox instantly. No card, no waiting sequence.

Takes 30 seconds
2

Read the two guides

Read START HERE once, then the facilitator script end to end. The run sheet in the facilitator guide makes the hour feel rehearsed from the first delivery.

45 minutes of prep
3

Run the 60-minute session

Follow the engine: story hook, energizers every 15 minutes, the Zurich case, the Decision Lab on live risks, the recall game, written commitments — then the assessment window.

A complete module, delivered
The Complete Program

Module 01 Is 1 of 7 — Meet the Full Program

Each module installs one signature framework, drills it on live risks, and ships the same complete asset pack you just read about.

Module 01 · Free

The Underwriting Decision Operating System

Steps beat instincts

P.R.I.C.E Model
Module 02

Risk Selection and Appetite Alignment

Appetite written is appetite followed

S.H.A.P.E Model
Module 03

Pricing Discipline and Rate Adequacy

Indication first, market second

R.A.T.E.S Model
Module 04

Referrals, Authority and Collaboration

Authority is a map

W.I.R.E.D Model
Module 05

Complex and Non-Standard Risks

Find the true mass

S.I.G.N.A.L Model
Module 06

Portfolio Steering and Book Health

Culture is what your risk reviews repeat — standards voiced, discounts disciplined, stories told weekly.

B.O.O.K.S Model
Module 07

Integration, Action Planning and Mastery

The Mastery Stack — integration, not accumulation, is where mastery compounds into a dated 30-60-90 plan.

Mastery Stack
Every Module

One Program, Five Color Editions

266 slides, 7 scripts, 7 workbooks, 350 assessment statements, 20+ tools, energizers and recall games.

Full Asset Pack
When You're Ready

The Complete Modern Underwriting Excellence Program

This week's launch window — regular price returns after it closes.

Modern Underwriting Excellence

7 modules · 266 slides · 5 color editions · trainer-ready

$187$87
  • ✓ All 7 modules — every deck in 5 corporate color editions (PPTX + PDF)
  • ✓ 7 word-for-word facilitator scripts + delivery guides
  • ✓ 7 participant workbooks + 350 assessment statements
  • ✓ Every activity, exercise, energizer and recall game (20+ tools)
  • ✓ Instructor guide, welcome pack, sponsor brochure and job aids
  • ✓ Use inside your company or training practice — teach with it freely
Free Launch Bonus

1-on-1 Underwriting Strategy Session

Book a private session with Zohaib Butt and map your 30-60-90 delivery plan — which modules to run, in which order, with which success measures.

$100 value — included free

Launch price $87 (regular $187) + the $100 bonus — this week only.

Get the Complete Program — $87 →

Your Team Keeps Guessing.
This Module Teaches Them to Stop.

Thirteen resources. One complete hour of training. Zero cost. The download link is one email away.

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